Welcome to The Smoking Jacket Magazine’s Advertising Page. The Smoking Jacket Magazine is a magazine dedicated to all your smoking pleasures. Being 100% Canadian owned we are addressing the needs of what is otherwise an undervalued audience that deserves more content on tobacco-related products and news.
We are just relaunching the magazine with a more sustainable three-pronged model that includes quality public content, Members-Only content and a quarterly pdf magazine for subscribers.
We will also be publishing a glossy print magazine on a quarterly schedule. This is a brand-new endeavour and it remains to be seen what our circulation will be. Our intention is to provide a fold-out advertising insert in each issue. In theory, a print magazine subscriber could remove it, so it makes an ideal place to post discount coupons, contest entry numbers, or just nice business-card sized ads. Details forthcoming soon!
Circulation and Readership
At the time we had to suspend operations, we had a little over 8000 regular subscribers, and we averaged about 225 unique visits per day, with an average of 3 page views per visit. We announced our intention to relaunch only days ago, and already our subscriptions are growing again. We still maintain about 700 of our original site subscribers who were invested enough in the community we built that they never left. We’re proud of that!
Our readers come primarily from the United States, Canada, and the U.K. We also have a significant readership in Germany, Argentina, Brazil, Indonesia, Malaysia, Singapore, and the Mediterranean.
A significant portion of our readership, as you might expect, are “gentlemen of the briar” (pipe smokers) between the ages of 45-65; but about a quarter of our readership is a new generation of readers discovering the joys of pipes and cigars (ages 20-30.) A little less than a third of our readership is made up of mature women aged 35-50, and they tend to be slightly more interested in cigars than pipes.
Our rates are detailed in the table below. All prices are in US dollars:
|Size||Placement||Yearly||Half Year||Three Months||Per Month||Per Two Weeks||Per Week|
|Standard (300×150 pixels)||Sidebar||$75.00||$40.00||$20.00||$7.50||$4.00||$2.00|
|Large Square (300×300 pixels)||Sidebar||$100.00||$55.00||$27.50||$10.00||$6.00||$3.00|
|Banner (700×175 pixels, 300 dpi)||10 strategic in-post placements||$100.00||$55.00||$27.50||$10.00||–||–|
One of the best things that anyone involved in the Tobacco Community can do for us is to provide us products for review! We review pipe tobacco, cigars, snuff, snus, tobacco shisha, and all related products, such as pipes, ashtrays, cedar spills, pipe and cigar cases, hookahs, snuff spoons, humidors, books related to pipe and cigar smoking, and so forth. We do not review cigarettes, cigarette tobacco, vapes or vape juice, or anything cannabis related (although we personally have nothing against it.) We will happily exchange ad space in return for your product at equivalent wholesale value. The review is by no means guaranteed to be a positive one; we have a reputation to uphold. If we don’t like the product, we will say so.
To qualify for a trade-in-kind advertising exchange:
- You must be the manufacturer or creator of the product; OR;
- You must be offering a product or product package that is unique to your company or website (ie. a 20 Best 90 Plus Related Cigar Package, a Cigar Smoker’s Starter Kit, etc.)
- We must be interested in reviewing the product (please Contact Us to ask via the form below).
We welcome your press releases, and as long as we think they’re relevant and they’re not too frequent, we’ll print them as public-content articles for free.
Smoking Jacket Magazine believes in raising up the tobacco community and educating its followers. To inquire about advertising with our magazine, please use the form below. No campaign is too small!
Thank you for advertising with The Smoking Jacket Magazine
Our Past Advertisers at a Glance